Language Alternation in the Communication of Digital Game YouTubers: Code-Switching Case Study

Abstract

Code-switching (CS) is a well-researched language contact phenomenon, defined as the alternation between two languages within a single discourse. Focusing on how CS manifests within the gaming community, the present study explored the use of CS among Arabic gaming YouTubers. Utilizing a mixed-methods approach that combines quantitative data collection from several game matches with qualitative conversational analysis, the research provides a comprehensive understanding of CS in this digital milieu. To elucidate the reasons behind CS and following Al Bathi's (2022) conversational framework, Malik’s (1994) model was employed in this study. The study identified various types of CS, including intra-sentential, inter-sentential, tag-switching, intra-word, and metaphorical CS, and examined the underlying motivations for these linguistic shifts. The results revealed that CS is predominantly used to facilitate communication, express emotions, and establish group identity. The study concludes that CS is a deliberate and functional aspect of communication among gaming YouTubers, enhancing interaction and engagement within the gaming community.