“A Study on Positive and Negative Impacts of Digital Payment Users on Youngster’s Consumer Behaviour at Kolar District”

Abstract

Mobile payments apps are also called as digital payments used for easy transactions and payments. These digital apps were launched to users as these are useful. The study focuses on the advantages and the disadvantages of digital payment systems on young people consumer behavior. With an increasing number of younger generation, students, who engage in mobile payments and online financial platforms, the concern over its influence on product choices, purchase behavior and decisions is gradually shifting. The study also present the advantages and the difficulties that are linked with the implementation of SEPA and they include; The efficiency of transactions – SEPA has also brought with it vices such as; Technological reliance, security compromise, and emotional buying, and e-commerce access, and improved financial literacy. Therefore, in this research, top management perceptions as well as employee perceptions will be sought so as to gain a wider picture of how digital payments affect the buying behaviour of youngsters and how it should be employed appropriately and effectively will be explained.