Examining the Sustainability Strategies of Knowledge-Based Sports Enterprises Using the Three Branch Paradigm

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Victoria Zaborova, Tatiana Avdeeva, Tatiana Krasavina, Tatiana Zaytseva,Elena Saprykina, Dmitry Shestakov, Vitaly Rybakov, Alexander Anischenko, Hassan Shafaei


Sustaining knowledge-based enterprises is a crucial aspect of entrepreneurship. The current research aims to rank the sustainability strategies of knowledge-based sports enterprises in the industry using the three branch theory. The research is a descriptive analysis and field study. The population consisted of experienced managers from leading knowledge-based sports enterprises. 14 individuals were chosen as the research sample via snowball selection. The research questionnaire consisted of a researcher-developed survey. The questionnaire was created as a strategy matrix with three branches and utilized the TOPSIS approach. Sustainability strategies of knowledge-based enterprises in the sports industry were identified by utilizing theoretical underpinnings from research and expert opinions. The researcher identified strategies from articles and finalized them by consulting an expert team. 10 solutions for ensuring the sustainability of knowledge-based sports enterprises were identified and finalized in this research. The TOPSIS technique was utilized to select the optimal strategy for ensuring the sustainability of knowledge-based enterprises in the sports industry. The research data analysis method was exclusively conducted utilizing TOPSIS. The research results indicated that the most significant factor, with a coefficient of 0.6736, is the reform of the tender and transaction system and the elimination of complex regulations related to the development of sports-based knowledge enterprises.

DOI: https://doi.org/10.52783/pst.239

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