Presenting the Model of Acceptance and Use of Insurance Technologies Using the ISM-DEMATEL Method

Abstract

This research sought to study and examine the model of acceptance and use of insurance technologies using the ISM-DEMATEL method. According to the purpose and nature of this research, in terms of method, it was a qualitative research that was conducted by interviewing research experts. The statistical population was university professors in the field of insurance and senior managers of insurance companies, beneficiaries and policyholders. In this section, sampling was done theoretically. In theoretical sampling, events are sampled, not necessarily individuals. If people are also referred to, the main and key goal is to explore events. The interviews continued until theoretical saturation was ensured. In this study, saturation happened with 12 experts (university professors in the field of insurance and senior managers of insurance companies, beneficiaries and policy holders). The results showed that based on the research findings, it can be seen that the first level includes practical factors, knowledge management, infrastructure, behavioral factors, the second level includes managerial factors, and the third level includes technology perception. Based on the findings, it can be seen that practical factors, knowledge management, infrastructure, behavioral factors are connected factors, managerial factors are autonomous factors, and technology perception is an influencing factor.

DOI: https://doi.org/10.52783/pst.273