Adoption of Strategies of Electronic Digital Innovation and Transformation and New Information Technologies Via Application of AI based on Organizational Culture Within Commercial Companies

Abstract

Over the past decade, vast amounts of data have been collected in various formats faster than ever. This called for the emergence of new technologies, leading to the acceleration of technological advances that include computing in processing capabilities as well as the development of new artificial intelligence techniques. With these developments, companies are allowed to process large amounts of data with artificial intelligence, using the results to expand their targeting of new markets, products and services. Nevertheless, while AI technology offers great potential to solve problems, challenges remain in practical implementation and a lack of expertise in the strategic use of AI to create business value. On the other hand, the globalization of business highlights the need to understand the effectiveness of information systems that are focused on different cultures. Transcultural and multinational organizations are using information technology and artificial intelligence strategies to achieve economies of scale, coordinate operations, and facilitate collaborative work across locations and cultures. The purpose of this paper is to implement a literature review to analyze the convergence of adoption of electronic digital transformation and new information technologies based on organizational culture and company strategy and to develop a theoretical model that combines issues based on existing research in this field.