Insurance Culture Policy in Iran in the Age of Digital Economy based on Strategic Analysis Model

Abstract

The role of the insurance industry in economic activities for basic protection against economic, political, and social risks and the security of production owners, social growth and development, reducing social inequalities and political and social tensions due to the transformative effect of the digital economy and the development of insurance culture, in line with national cultural contexts it's too important. In today's era, the expansion of digital technologies has changed customer expectations and increased competition in the industry. The purpose of this research is to identify obstacles and provide cultural solutions for insurance industry policy in the age of the digital economy. According to the theoretical foundations of the strategic analysis model, the methodology is descriptive-analytical, which was collected through library studies and books and printed and virtual sources of general primary information. The research findings show that considering the creation of innovations in the insurance industry and the entry of digital capabilities into the insurance industry, it is possible to act on the necessity of redefining the insurance culture in the policy-making of this industry in the age of digital economy. Insurance institutions should prioritize cultural activities with effective advertising and consider this as an economic and social responsibility. Efforts should be focused on overcoming cultural barriers by educating people about insurance concepts using digital and visual tools and other cultural and artistic methods. This approach will increase public awareness and help the economic development of the country.